Learn the 3 income streams your online wellness business NEEDS for sustainable income and location independence. (Take it from me...I did it all wrong in the beginning!) Pin for later!

When I started this website in May of 2016, I was absolutely clueless about online business, blogging, social media strategy or creating digital products.

When I say clueless, I mean clueless. I remember being absolutely ecstatic when I realized I could make my own website and it wouldn't cost me $5,000. (I don't know why, but I really thought a website cost $5k....I knew less than nothing about this whole realm.)

Today? Less than 2 years later? I have a totally sustainable, profitable, FUN and 100% online business that affords me loads of freedom to do the other things that matter in my life. 

The most interesting part of this whole evolution, which I've been thinking more about lately, is that the biggest shifts happened in the last year and they happened as a result of a few key areas of focus. 

Don't get me wrong: I have made some HUGE mistakes in the last two years, including wasting almost 3 months creating a digital product that no one bought. *Shakes head in dismay* 

I don't want that for you!

In fact, I have a great (free) masterclass going on where I am going into way more detail and teaching the exact strategies that completely changed my business over the last year. If you want ALL the details, you can register for that masterclass HERE.


Without further ado, let me pull back the curtain to talk about what HAS worked, along with what didn't, so you can do this whole "build a location independent business online" thing much faster than I did.


Does your wellness business consist of 1:1 clients, group programs or classes....but that's it?

If you're really good at your one type of service, but you're trading hours for dollars and you're not getting paid if you take a sick day, then listen up. I was in your shoes not too long ago.

When I graduated with my shiny new Nutritional Therapy Practitioner certification in June of 2016, I was fired up and I was ready to establish a brick and mortar practice where I would get dressed in socially acceptable clothing (re: real bra with underwire and pants that you didn't wear to yoga class) and I would palpate strangers' abdomens and talk about their bile flow.

I was ready. I was going to change the world one digestion conversation at a time.

Then this thing called life happened: Over the course of 2 months, at the exact moment I graduated as an NTP, we moved from Western North Dakota to Minnesota, bought a house that we almost completely gutted and renovated while living in my inlaws' basement, changed the kids' schools, and my husband changed his job. All at once.

Somehow, in the middle of all that happy change, I never got around to hanging up a shingle in an office and putting on a real underwire bra.  Instead, I tried to figure out this whole online business thing and I started taking 1:1 clients that I worked with over Skype.  That continued for about 6 months.

Which brings me to a year ago, in early 2017, when I was working with 1:1 clients and doing a few group nutrition classes, but that was it for me as far as income-producing activities. I felt like I was constantly hustling to fill up my calendar with paying clients and it was hard to be promoting ALL. THE. TIME. without feeling like I was spamming my tiny little audience and followers.

Even though it was grueling to be working with 1:1 clients and groups, it was a rite of passage and I'm so glad I have that experience to draw from, because it gave me the confidence to create some digital products. That's what happened next.


Like I said, I'm so glad that I worked with 1:1 clients and got a few "wins" under my belt with my nutrition programs and protocols before I started making digital products, but even with a little bit of a foundation, the result wasn't pretty.

In late 2016, I knew I wanted a 100% online business that I could scale way bigger than if I was working hourly with 1:1 clients, so I jumped in head first and started creating an online course before I even had anyone to market it to.


If you don't have a growing email list of people that you nurture and give valuable information to on a weekly basis, you're not ready to make a full online course, yet. (Luckily, you can get to that point quickly, though, so don't be discouraged. I'll teach you.)

Your email subscribers are lovely human beings who have basically told you "I want you to teach me what you know" by giving you their email address in exchange for your valuable content, and they are the online equivalent of solid gold bars.

Yay! Email subscribers!! <--You need them. They need you. Everyone is happy.

When you have a list of email subscribers that are interested in what you're offering, you can poll them to find out what they want more of, which gives you a starting point for the digital products you want to create.

You know what happens if you don't already have those email subscribers to tell you exactly what they need from you and what they want to purchase from you?  

You spend 3 months creating an online course that no one buys because it's not what they need or want. 


You might be kind of overwhelmed wondering how you are going to quickly build an email list, and I understand that feeling firsthand. (Don't worry...I laid it all out step-by-step and I'll explain that in a minute.)

In February of 2017, I had 19 people on my email list. NINETEEN. I was creating an online course and was sure that this course was going to sell like hotcakes....but that didn't happen. 

What did happen is that I picked myself up after that dismal course launch, and I focused my email list building efforts, figured out what my audience actually wanted, and then delivered a new online course that was much more successful because my people needed it. (Now there's a concept! Face palm.)

By the fall of 2017 my digital courses were selling sporadically, I was still taking 1:1 clients, and my email list was building on autopilot. (I had over 2000 subscribers at that point, and I was nurturing them with weekly newsletters.) 

Things were certainly improved, and I was finally making some decent money, but I was still trying to figure out how to scale my digital sales and have greater reach in my business without having to do more social media posting or create new products.  Even though I was bringing in some dollars, I wasn't exactly shittin' in the tall cotton, as my Nana would say.

Then, in October of 2017 I did something that changed my business in ways I couldn't have anticipated:


I initially signed on as a Beautycounter consultant in October of 2017 so that I could refer my nutrition clients, many of whom were struggling with hormone balance, to safer personal care products that wouldn't disrupt their hormones. I knew the products were top notch, and I figured it couldn't hurt to make a little extra money and cover the cost of my own Beautycounter habit.

Pretty straightforward, right? 

Make some sales on great products and make a few extra bucks.

Oh my goodness, I was so wrong. (In a good way!) 

Until I started talking about safer skincare and the health consequences of toxic mainstream cosmetics, I had tunnel vision about my followers and what they wanted, because they had opted into my email list primarily based on my content about using nutrition to balance your hormones. 

In my mind, I needed to keep talking FOOD and NUTRITION and DIGESTION because if you want to make your health a priority, you completely change your diet and lifestyle and go from zero to 60.....right?

I can be such a moron, sometimes.

Any guess on what I found out when I started talking about toxic skincare versus safer skincare? 


Duh. *slaps her forehead*

Not everyone is ready right this second to overhaul their diet, but pretty much everyone uses shampoo and soap, and maybe they want to change those products to better choices right this second while they think about the food part. 


And from that new revenue stream, I started to see my online course sales skyrocket as well. 

Momentum is funny like that....after trying safer skincare many people were finally ready to tackle their nutrition and lifestyle and wanted IN on my online courses.

Nowadays, I have a strong online business with three completely separate streams of income:

1:1 clients that I meet with via Skype, multiple online courses that sell on autopilot in the middle of the night, and a very lucrative direct sales business that I can put as much or as little time into as I want.

If my kids get sick, or we want to take a super long vacation, or I stop taking 1:1 clients, or I just decide I have nothing to say on social media for a week or two, I still make money. 

Because I don't have all my eggs in one basket, so to speak. 

I want that for you, too. So how do you get there? (It doesn't take as long as you might think!)


I already know what you're thinking because I had the same thoughts:

"I am NOT going to spam my friends and family to buy products from me."
"I'm not a salesperson."
"I don't want to be one of those people who is always trying to get people to buy from them."
"I don't want to dilute my brand with products that aren't my own." 

Let me just put your mind at ease: If you're talking about a product you believe in, which will be beneficial for your clients and customers or followers, then you aren't being spammy or salesy.

In fact, you're being a great resource!

Take my situation, for example:  

I have partnered with a company that is creating a huge movement for change within our government and the beauty industry as a whole. I am passionate about my kids and future generations not having to read every label for fear of rubbing carcinogens all over their bodies, so the mission to make safer products the norm for everyone is right up my alley.

I can get behind that all the way, and I don't feel salesy one teensy little bit.

Do I feel weird talking about the need for legislative reform in the safety of our personal care products? No!  

Do I feel weird telling everyone I can that if they want ultra luxe and high-performing products that are safer (but actually work) that they can buy them through my link? No!

I feel great about sharing my experience with Beautycounter because I know that my audience will appreciate that information, and even if they never purchased anything from me, the insight I share might inspire them to make better product purchases in the future. 


If you already have a direct sales or affiliate relationship with a product or company you love and support, don't be afraid to shout it from the rooftops! (I wish I had done this from the very beginning...learn from my mistakes!)

Whether it's essential oils, yoga mats, vitamins and supplements, nontoxic cleaning products, the world's greatest spices and kitchen gadgets....if you're passionate about it, and you think your audience would want the products for themselves, spread the word!

Your tribe will appreciate your endorsement, support your business, and your wellness practice as a whole will start to grow in ways you can't even anticipate, yet.

Are you interested in the nitty-gritty of how my online course sales skyrocketed when I incorporated a direct sales income stream into my online nutrition biz? (Because it does seem a little fishy, right? These things don't actually work...?)  I am giving all the details AND the exact methods for implementing non-spammy or salesy sales (say that 5 times fast) RIGHT HERE IN THIS FREE UPCOMING TRAINING.


You had to know by now that I'm not just going to leave you hanging without some resources, right?

I packaged up my entire process from growing an email list on autopilot (even if you don't have a website, yet!) to promoting on social media without feeling spammy or salesy, and then I bundled it up with all my copy/paste templates for streamlining and organizing my clients, finances and entire business. 

It's called Your Direct Sales Biz-In-A-Box and it's all yours if you want it.

The Biz-In-A-Box online course bundle is the complete blueprint for automating + promoting your network marketing or wellness business online (even if you have zero tech or sales experience).


I would be completely remiss not to point out that my amazing Beautycounter team gets all my courses and business building trainings from me for free....and we are having some FUN together building up our digi-empires.

Do you see an opportunity for yourself in being part of the mission for safer products and social change (and surrounding yourself with other ambitious wellness pros building their empires)?  If so, let’s talk.  {hello@andreanordling.com}


Tell me....have you already experienced some huge growth in your online wellness biz this year? What's your secret?!